Abramorama lands North American theatrical rights to documentary The Choice

Abramorama has acquired North American theatrical distribution rights to The Choice, the documentary based on Dr. Edith Eger’s memoir, with a New York City theatrical launch set for Jan. 15 at the Quad. The film is also moving into a wider North American rollout as it positions itself for Academy Award consideration.

Why it matters: - The Choice adds another awards-leaning documentary to Abramorama’s release slate. - The film connects Dr. Edith Eger’s Holocaust-era teachings to present-day trauma, loss and resilience. - The release strategy combines theatrical, virtual and community screenings to reach audiences across North America and beyond.

What happened: - AB2 Media Group and the filmmakers behind The Choice said Abramorama acquired North American theatrical distribution rights to the documentary. - The film opens at the Quad in New York City on Jan. 15 before rolling out to theaters across North America. - The Choice won the Brizzolara Family Foundation Award for Films of Conflict & Resolution at the 2026 Hamptons International Film Festival. - The film is in the running for an Academy Award for Best Feature Documentary.

The details: - John David Coles directed the documentary and produced it with Jason Orans, Pamela Ryan and Tamar Yoffe. - The Choice is based on Dr. Edith Eger’s New York Times bestselling memoir, The Choice: Embrace the Possible. - Abramorama is partnering with Theorem Media, Talking Wall Pictures and Gigantic Pictures on the non-theatrical release. - Theorem Media will host a one-night-only Global Virtual Watch Event on Kinema on Nov. 19 at 7 p.m. ET, followed by a live conversation with Coles, Dr. Marianne Engle and a special guest to be announced. - Theorem Media is managing organic social media for the film and is working with the Edith Eger Foundation to promote the documentary worldwide. - Organizations can pre-book screenings now. - The official theatrical trailer is available here. - The film runs 84 minutes and is in English with a 4K DCP and 5.1 stereo audio. - Abramorama presents the Talking Wall/Gigantic Pictures production. - Special narration is by Tovah Feldshuh. - The film credits include director of photography Petr Cikhart, original music by Ofer Shabi and Yaniv Fridel, and editing by Ayelet Gil Efrat.

Between the lines: - The documentary frames Eger’s message as a throughline between historical trauma and current conflicts. - The film follows three women across generations whose lives were shaped by war, captivity and loss: Eger, Israeli mother Iris Haim and former hostage Sapir Cohen. - In the film, Haim’s story centers on her son Yotam, who was taken hostage by Hamas, later escaped captivity, and was killed along with two other hostages by Israeli soldiers who mistook them for terrorists. - Cohen’s story emphasizes how small acts of humanity helped her find meaning during 55 days in captivity. - Coles said he set out to make a film about Eger’s legacy and found that legacy was still being written. - Coles also said the film is meant to show that trauma can echo across generations, but so can resilience and hope. - Eger’s central message is that people cannot change what happened to them, but they can choose how they live now. - Eger survived Auschwitz and spent her life helping Vietnam veterans and others confront trauma, guilt and grief.

What's next: - Theorem Media’s virtual watch event on Nov. 19 will add a digital audience launch ahead of the theatrical release. - The New York City opening on Jan. 15 will kick off the North American theatrical rollout. - Abramorama and its partners will continue building screenings through theaters, virtual events and pre-booked community showings.

The bottom line: - The Choice is being positioned as an awards-season documentary with a hybrid release plan and a message built around trauma, survival and agency.