Influential Women Spotlights Lauren Rotella: A Trailblazer in Marketing and Sponsorship Sales at Welcome America Inc.
Lauren Rotella, a seasoned marketing and sponsorship professional, is making significant strides in the event industry as the Director of Sponsorship Sales & Fulfillment at Welcome America Inc. With over a decade of experience in media, hospitality, and live events, Lauren is an invaluable asset to the organization, particularly in her role for the renowned Wawa Welcome America festival—one of the largest free festivals in the nation.
At the forefront of building impactful brand partnerships, Lauren has successfully engaged with numerous sponsors to enhance guest experiences for over 200,000 festival attendees. Her results-driven approach and exceptional client relationship skills enable her to align sponsorship opportunities with strategic business goals, ensuring mutual benefits for both the brands and the guests at the festival.
Lauren’s academic credentials are impressive, holding an MBA and a dual Bachelor’s Degree in Radio, Television & Film and Business Administration from Rowan University. Before her current role at Welcome America Inc., she gained invaluable experience in the hospitality industry with leadership positions at Live! Casino & Hotel Philadelphia and Hard Rock Hotel & Casino Atlantic City. Here, she refined her skills in operations and guest experience, while also nurturing her passion for media during her time as a junior reporter at Fox News.
In addition to her professional accomplishments, Lauren is dedicated to uplifting women in business. She actively participates in Women in Leadership initiatives, encouraging young women to fearlessly pursue their ambitions. “Just go for it—you won’t know what you’re capable of until you try,” she advises. “Heart, grit, and positive energy can take you further than you think. Be kind to everyone you meet, and just as importantly, be kind to yourself. And don’t forget to have fun along the way!”
Lauren credits her success to her unwavering heart, grit, and positive mindset, especially during challenging times. She has been fortunate to receive guidance from remarkable mentors, particularly her parents and her current boss, Amanda, who inspires her daily. Amanda’s journey from intern to Vice President serves as a powerful reminder that hard work and perseverance can lead to extraordinary achievements.
Beyond her professional life, Lauren is passionate about balance, connection, and living fully. She enjoys adventures—whether it’s traveling, outdoor activities, or thrilling experiences like skydiving. Time spent with family and the vibrant energy of concerts and music festivals fuel her spirit, keeping her grounded and inspired. For Lauren Rotella, the journey is just as important as the destination, and she encourages others to embrace every moment along the way.
Learn More about Lauren Rotella:
Through her Influential Women profile, https://influentialwomen.com/connect/lauren-rotella or through Welcome America Inc., https://welcomeamerica.com/team/
Influential Women
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